What are SEO Tools?
SEO Tools help you optimize blog posts for search engines with real-time analysis, keyword tracking, and readability scores.
Note
Available in: Blog workspaces only
Accessing SEO Tools
Open a blog post → Right Sidebar → SEO tab
SEO score:
Get an instant SEO score as you write, based on:
- Heading structure (H1, H2, H3)
- Word count
- Slug optimization
- Meta description
- Keyword density
Score ranges:
- 90-100: Excellent
- 70-89: Good
- 50-69: Needs improvement
- Below 50: Poor
Target: Aim for 70+ before publishing
SEO analysis:
View detailed breakdown of your SEO performance in the SEO tab.
What's analyzed:
- Proper heading hierarchy
- Optimal word count (1500-2500 words)
- URL-friendly slug with keywords
- Meta description (150-160 characters)
- Keyword density (1-2% optimal)
Get actionable suggestions to improve your score, like adding more headings, increasing word count, or optimizing your slug.
Keyword tracking:
Setting keywords
To set keywords: Right-click blog post → "SEO Details" → Enter 3-5 keywords → Save
Or during blog generation: Add keywords in generation options
Keyword density
Track how often keywords appear in your content.
Optimal: 1-2% of total content
- Too low: Not enough keyword presence
- Too high: Keyword stuffing (penalized)
Readability analysis:
Readability score
Measures how easy your content is to read using the Flesch-Kincaid Reading Ease metric.
Target scores:
- General audience: 60-70 (8th-9th grade level)
- Accessible content: 70-80 (7th grade level)
- Technical content: 50-60 (10th-12th grade level)
Passive voice detection
Shows percentage of passive voice in your writing.
To highlight passive voice: SEO tab → Click "See Passive Voice" → Passive constructions highlighted in editor
Tip
Aim to keep passive voice below 10% for clearer, more engaging, and SEO-friendly writing. However, the ideal amount depends on your goals — certain styles or contexts may intentionally use more passive voice.
Editing SEO details:
Set slug, meta description, and keywords for your blog post.
To edit: Right-click blog post → "SEO Details" → Edit and save
Slug
URL-friendly identifier for your post.
Best practices:
- Use target keywords
- Keep it short (3-5 words)
- Use hyphens, lowercase only
- Example:
gardening-tips-beginners
Meta description
150-160 character summary that appears in search results.
Best practices:
- Include target keyword
- Compelling call-to-action
- Accurately summarize content
Before publishing:
Run a final SEO check:
- SEO score 70+ ✓
- Readability score 60-80 ✓
- Keyword density 1-2% ✓
- Passive voice below 10% ✓
- Slug and meta description optimized ✓
- Clear heading hierarchy ✓
Next steps
- Blog Generation → - Generate SEO-optimized content
- Publishing → - Publish to WordPress or Ghost
